Wednesday, April 8, 2009


General Mills Announcement

"Thank you for contacting General Mills regarding gluten in Corn Chex cereal.
General Mills is reformulating the following Big G Cereals to gluten free

· Corn Chex
· Honey Nut Chex
· Strawberry Chex
· Chocolate Chex
· Cinnamon Chex

As was the case with Gluten Free Rice Chex, the barley malt ingredient was
removed and replaced with another ingredient. Production has begun, so you may
start seeing the gluten free formulas on store shelves now. All 5 products
should be widely available across the U.S. by June 1, 2009. As with all
reformulated products, both products may be on store shelves at the same time so
please read labels/packaging carefully, examining the product packaging to
ensure that the cereal inside the box is in fact the new, gluten free product.
Look for "NOW GLUTEN FREE" or "GLUTEN FREE" on the front/side/back panels.

In addition, the following Betty Crocker Gluten Free mixes will be available at
approximately the same time:

Betty Crocker Gluten Free Brownie Mix
Betty Crocker Gluten Free Chocolate Chip Cookie Mix
Betty Crocker Gluten Free Devils Food Cake Mix
Betty Crocker Gluten Free Yellow Cake Mix

It is our goal to help our consumers determine whether or not they can include
our products in their diet when they are not labeled Gluten Free. To accurately
accomplish this, we believe it is best to refer to the specific ingredients
listed on each product package; and for this reason, we do not offer a
gluten-free product list.

However, we do understand that ingredients can be confusing. We want you to be
assured that if the ingredient label does not list wheat, barley, rye, oats or
gluten containing ingredients sourced from these grains, then the product would
be gluten-free. Sources of gluten are listed on the label even if the source of
gluten is part of another ingredient (such as flavoring or spice). Because
ingredients may vary from one package to another due to product reformulation,
you should use the products ingredient label to provide you with current and
accurate information."

Amy Peters, Consumer Services

1 comment:

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